Humanising the use case
The story begins with an outcome the viewer can immediately understand: keeping Daisy comfortable.
Technical Storytelling
Complex systems.
Clear stories.
I translate technical products, processes and system behaviour into narratives people can follow — deciding what needs to be understood, in what sequence, and through which combination of script, motion, interface and 3D.
Selected Work
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01
Use-Case Storytelling
EAE Cow Shed
An industrial automation use case translated into a concise YouTube narrative, showing how environmental conditions can be monitored and controlled through an EAE-based workflow.
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02Integrated
System Demo Storytelling
Integrated
Operations Center
A multi-layer industrial demo structured into one connected story, bringing together enterprise visibility, plant-level context and interactive visualisation across the operating landscape.
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03Dairy Plant
Interactive Industrial Storytelling
Dairy Plant
Visualizer
Industrial information organised spatially from plant overview to operational zones and equipment detail, allowing complexity to unfold progressively through interaction.
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04Spray Dryer
Process Visualisation
Spray Dryer
Process Story
A physical drying process made visible through 3D animation, process-state cues and scenario-based storytelling — from normal operation to product sticking and loss.
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01 / EAE Cow Shed
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Use-Case Storytelling
Making automation
human.
A Hannover Messe demo used the wellbeing of “Daisy” the cow as the narrative anchor for explaining an EcoStruxure Automation Expert control system. My role was to shape the recorded demonstration into a clear YouTube story, retaining the presenter’s voice while using editing, supporting footage, subtitles and on-screen information to make the technical behaviour easier to follow.
EAE Cow Shed / Making the Invisible Visible
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Technical behaviour
made observable.
Selected moments from the video show how the visual treatment supports different layers of the technical explanation.
Exposing the sensing layer
On-screen information identifies how occupancy and ambient temperature become control inputs.
Making resilience observable
System faults are shown through visible state changes while the narrative explains fallback behaviour.
Turning architecture into benefit
The final sequence connects flexible system design to faster adaptation for OEMs and System Integrators.
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Cow Shed
Booth
↗02 / Integrated Operations Center
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System Demo Storytelling
From multiple systems
to one operational story.
The communication challenge was to connect several layers of the operating environment into one understandable progression rather than presenting each interface or system as an isolated demo.
Integrated Operations Center / Narrative Hierarchy
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From complex operations
to one connected view.
A looping event video designed to introduce the Integrated Operations Center for Life Sciences through a continuous visual journey across enterprise, plant and process-level views. The storytelling challenge was to make a multi-layered industrial environment understandable without relying on a linear presenter-led explanation.
Enterprise context
Site selection
Plant overview
Process visibility
Operational detail
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