Engineering
I begin by understanding how a system works — its mechanics, constraints, dependencies and technical context.
About
I work betweensystems & stories.
I work across engineering, perception systems, interactive visualization, 3D web development, UX/UI, motion and technical storytelling.
My work sits at the intersection of technical understanding and creative communication — from immersive demos to eye-catching campaigns and content strategy.
How I work
Three disciplines.One practice.
Design
I translate that understanding into visual, spatial, and interactive experiences that make complex ideas easier to engage with.
Content Strategy
I design what needs to be communicated, who needs to understand it, and which format can tell that story most effectively.
The name behind CRTX
WhyCreatrix?
Creatrix means a woman who creates — a maker, originator or creative force. I use it because my work rarely belongs to a single discipline.
I move between engineering, design, 3D, motion, strategy and physical prototyping, and CRTX became a way to bring those practices together under one identity.
It is less a job title than a way of working: understanding, making and shaping how an idea is experienced.
Background
Built fromtwo worlds.
I studied engineering at Ramaiah Institute of Technology, which gave me the technical foundation that still shapes how I approach design, visualization and communication.
Over time, my work moved increasingly toward the point where technology meets people — translating technical systems into content and experiences that are easier to understand, navigate and believe in.
That progression has taken me across industrial technology, multimedia design, 3D visualization, motion, interactive experiences and content strategy.
Experience
Across technology,media & communication.
I’ve worked across industrial technology, media and creative communication environments.
Beyond Corporate
Making is part ofhow I think.
Outside digital work, I practice handpoke tattooing and experiment with physical prototyping.
Tattooing has shaped the way I think about form, symbolism, materiality and the relationship between an object, an experience and the person interacting with it.