01
Digital Smart Manufacturing Solutions with 21 CFR — Part 1
Graphic · Video · Email
Content Strategy / Webinar Communication
Webinar
Communication.
Multi-format communication for technical webinars across promotional graphics, video and audience-facing campaign content.
A series of webinar communications developed across industrial and technical subjects, translating specialised topics into clear promotional and informational content across multiple touchpoints.
01 / Webinar Portfolio
⌁
Different audiences.
Different emphasis.
The subject, audience and available formats changed between sessions, but each project required specialised information to be translated into clear audience-facing communication.
02
Digital Smart Manufacturing Solutions with 21 CFR — Part 2
Graphic · Video · Email
03
Smart Agriculture | Sales Webinar
Graphic · Email
04
Microbrewery | EAE + brewmaxx — Texpert Webinar
Graphic · Video · Email
05
Hannover Messe 2025 Demo + Lab Tour
Graphic · Video · Email
06
EAE for CPG | Texpert Webinar
Graphic · Email
02 / Messaging Strategy
⌁
Technical subjects.
reframed.
The campaigns were not treated as interchangeable templates. Communication changed according to the technical subject, audience and reason for attending.
Subject
Life Science with 21 CFR
→
Compliance-led technical communication
Positioning digital traceability, controlled workflows and compliant manufacturing systems in a way that established why the subject mattered to the audience.
Subject
Smart Agriculture
→
Sales-oriented solution communication
Framing the webinar around the operational and commercial relevance of the solution rather than only its technical functionality.
Subject
Microbrewery | ProLeiT
→
Industry-specific technical communication
Presenting the technology through the context of a recognisable brewing process and industry-specific application.
03 / Video-Led Promotion
⌁
Extending promotion
through motion.
Video added pacing, narrative and anticipation to webinar promotion, allowing campaign communication to continue beyond static assets and support different stages of the webinar journey.
Life Sciences
21 CFR Compliance
Part 01
- Purpose
- Build anticipation before the first session
- Format
- Webinar promotional video
- Contribution
- Script / visual development / editing
Part 02
- Purpose
- Continue the webinar narrative into the second session
- Format
- Webinar promotional video
- Contribution
- Script / visual development / editing
CPG
Microbrewery / ProLeiT
Webinar Promotion
- Purpose
- Promote industry-specific technical content
- Format
- Webinar promotional video
- Contribution
- Visual development / editing
Event / CPG
Hannover Messe Demo + Lab Tour
Opening Promotion
- Purpose
- Introduce the event-led webinar content
- Format
- Promotional video
- Contribution
- Visual development / editing
Closing Communication
- Purpose
- Close the webinar sequence and reinforce the event narrative
- Format
- Closing video
- Contribution
- Visual development / editing
04 / My Contribution
⌁
- Technical input translation
- Audience-facing messaging
- Campaign communication structure
- Scriptwriting where applicable
- Promotional visual development
- Video editing
- Motion and visual direction
- Supporting campaign assets
- Working from SME and product inputs
- Incorporating technical feedback
- Adapting communication to event requirements
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