Content Strategy / Event Communication
Solution
Consultant Week.
A five-day internal event communication campaign built around technical topics, speakers, video and shared resources.
Communication was structured across multiple stages of the event, from building awareness of the five-day programme to introducing speakers and sessions and creating an accessible post-event knowledge resource.
01 / Communication Challenge
⌁
Five days. one
connected experience.
The event brought together different technical themes, speakers and presentation resources across five days. Communication needed to establish the programme clearly, create anticipation before the sessions and give participants a structured way to return to event material afterwards.
02 / Event Communication System
⌁
From anticipation
to access.
Rather than treating each asset independently, communication was organised around the role it played in the event lifecycle.
Tease
Build awareness
Five-day topic campaignInform
Add detail and context
Speaker + session campaignEngage
Extend event communication
Video communicationAccess
Preserve event knowledge
SharePoint resource hub03 / Topic Teaser Campaign
⌁
Five days.
Five themes.
The first campaign introduced the structure of the week through one visual per day, giving each technical theme its own communication moment while maintaining a consistent campaign identity.
04 / Speaker + Session Campaign
⌁
From topic preview to session detail.
The second campaign added specificity by connecting each day with its speaker and session topic, shifting communication from broad anticipation toward actionable programme information.
05 / Video Communication
⌁
Extending the campaign
through motion.
Video added another communication layer to the campaign, using movement, pacing and sequencing to reinforce the event narrative.
Video 01
- Purpose
- Introduce the event & build anticipation
- Format
- Event trailer
- Contribution
- Content / Visual Development / Editing
Video 02
- Purpose
- Capture key moments & close the narrative
- Format
- Event recap
- Contribution
- Content / Visual Development / Editing
06 / Resource Hub
⌁
From Live event
to lasting resource.
A dedicated SharePoint page consolidated presentations from across the five-day programme into a single reference point, extending the usefulness of the event beyond the live sessions.
Information Architecture
One destination for five days of material.
Presentations were organised by event day and topic so participants could locate and revisit session material without navigating separate conversations, links or files.
- Day-based organisation
- Presentation access
- Clear information hierarchy
- Post-event reference
07 / Event Lifecycle
⌁
One event.
Multiple content roles.
Each communication format addressed a different requirement within the event journey, from initial awareness to long-term access.
StageCommunication roleOutput
Pre-eventBuild awarenessTopic teaser campaign
Pre-eventAdd detail + credibilitySpeaker / session campaign
Event communicationExtend engagementVideo
Post-eventPreserve knowledge accessSharePoint resource hub
08 / My Contribution
⌁
- Event communication structure
- Campaign sequencing
- Topic and speaker information structuring
- Audience-facing messaging
- Campaign visual development
- Video editing
- Motion and visual direction
- Cross-format visual consistency
- SharePoint page structure
- Presentation organisation
- Information hierarchy
- Post-event resource access
GO TO