Environmental
Graphics

Brand communication built into spaces.

A set of interior graphics created for an industrial lab's meeting room, combining segment messaging, campaign language and spatial placement into one visual system.

Area
Brand Communication · Spatial Design
Focus
Messaging · Visual Systems
Tools
Photoshop · Illustrator
Explore the project↓
3D view of the lab's meeting room showing vinyl graphics across multiple walls
01

Meeting room overview

Project overview

Communication
built into the space.

The graphics were developed as a connected system across multiple walls, adapting the brand's visual language to different industries, proportions and viewing conditions.

01 / The room

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Isometric 3D recreation of the CPG lab meeting room
01
02
03

02 / Main wall

Digital.
Electric.
Sustainable.

The primary wall establishes the room’s overarching digital transformation message at architectural scale.

Large Digital Electric Sustainable environmental graphic inside the CPG lab meeting room
Life Sciences environmental graphic installed beside the meeting room window

03 / Life Sciences

Make it for
discovery.
Make it for life.

The campaign language is adapted to a Life Sciences context, combining technical credibility with a more human visual focus.

04 / Food & Beverage

Make it for a
midnight snack.
Make it for life.

The same campaign structure is translated into food production, maintaining a consistent visual system while shifting the industry message.

Food and beverage environmental graphic inside the CPG lab meeting room

05 / In context

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Overall meeting room showing the three environmental graphics together
01

Combined room view

Life Sciences wall graphic in context
02

Life Sciences wall

Food and Beverage wall graphic in context
03

Food & Beverage wall

Visual system

One system,
three surfaces.

01
Message

Industrial themes reduced into concise environmental copy.

02
Image

Industry-specific imagery within one campaign language.

03
Scale

Layouts adapted to very different wall proportions.

04
Consistency

Shared typography, brand colour and recurring structure.